Test: Make *all* your audience into Heroes – Matt Locke on ARGs: “I share with Alice a concern that we are importing broadcast ideas into online entertainment formats. … We don’t have to think in terms of funnels and winners in online storytelling…”
Wonderland: One problem with ARGs – Alice Taylor on ARGs. “the treasure-hunt-using-mobile-phones technique of live theatre seems to be super overused already, and to what return on investment for the marketers, I don’t know.”
Colors – Nintendo DS drawing tool – “simplistic digital painting application for Nintendo DS … By taking advantage of the pressure sensitivity of the DS touch-screen it becomes perfect portable digital sketch-book.” [via:Rob]
Tweeterboard : Conversation Analytics for Twitter – “Conversation analytics, links and feeds from Twitter.” I’m trying to ignore the list of ‘Top 100’ ranked users, because I don’t want to play the system. I’d rather use Twitter how I want to use it.
SRSLY – “Send Help” – That Guy Parsons is a funny chap isn’t he?