SXSW day 5 – Soulja Boy

Jane McGonigal gave a wonderful keynote on games and ARGs. Not dissimilar to her ‘Reality is Open’ presentation at GDC recently, so these are not her SXSW slides, but there’s an overlap.

Other people have made excellent notes already, which are much more complete than my own. Here are some:

During the keynote, Jane mentioned that as part of playing an ARG, she had witnessed (and learned) the Soulja Boy dance, and offered to perform it at the end of the session. She kept her word.


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  1. […] but I didn’t get a chance to meet her), but Dan was kind enough to blog it in detail and Roo Reynolds posted a very funny video from the end of her talk. I thought her four key ingredients for human […]

    Pingback by Out to Pasture » Blog Archive » ARG (as opposed to ARGH) — March 13, 2008 #

  2. Hey, the full slides are up at

    I want to try out the jogging ARG she mentioned (called zykes?), but I can’t find it online or in any accounts of her keynote :(

    Comment by Mac "Soulja" Cowell — March 22, 2008 #

  3. It was called Zyked. Enjoy!

    Comment by Roo — March 24, 2008 #

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