Considering that season two of Torchwood had an accompanying Alternate Reality Game, I was excited to see what was apparently a mobile phone number prominently featured in the penultimate episode of Dr Who.
It even completely filled the screen for a few moments.
Considering the amount of screen time given to something that was ostensibly Dr Who’s mobile number, it seems more incredible that this wasn’t the beginning of an ARG. It turns out to be one of the telephone numbers reserved by Ofcom for drama purposes.
Bah. What a wasted opportunity. That was a rabbit hole waiting to happen.