Comments on: The Real Britney Becomes a Bit More Real http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/ What's Next? Fri, 05 Mar 2010 01:16:32 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Alex http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-159036 Alex Sat, 06 Dec 2008 17:30:40 +0000 http://rooreynolds.com/?p=1033#comment-159036 Britney and her team are a class act. Their response indicates they are connected. Most often this type of campaign is thought of as media fodder and is outsourced. It's nice to know fans, and the public as well, are respected enough to receive direct contact. We Love You Britney:) Britney and her team are a class act. Their response indicates they are connected. Most often this type of campaign is thought of as media fodder and is outsourced.

It’s nice to know fans, and the public as well, are respected enough to receive direct contact.
We Love You Britney:)

]]> By: NinaSimosko.com » Blog Archive » What Leaders Can Learn from Britney Redux http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-149066 NinaSimosko.com » Blog Archive » What Leaders Can Learn from Britney Redux Thu, 27 Nov 2008 04:53:22 +0000 http://rooreynolds.com/?p=1033#comment-149066 [...] (while I am interested in Twitter, I simply don’t have the capacity to commit to it). However, Roo Reynolds pointed out that in doing so, Britney has unwittingly stumbled into a crisis – for rather writing [...] [...] (while I am interested in Twitter, I simply don’t have the capacity to commit to it). However, Roo Reynolds pointed out that in doing so, Britney has unwittingly stumbled into a crisis – for rather writing [...]

]]> By: Gavin Heaton http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-128812 Gavin Heaton Fri, 14 Nov 2008 02:21:13 +0000 http://rooreynolds.com/?p=1033#comment-128812 Interestingly, even something like Twitter gives a celebrity like Britney (and her minders) a lot more control over the conversation that happens around her life. It's a great strategy for not only managing one-to-many relationships, but also provides a ready channel for crisis management. Plenty for business to learn from these types of experiments. Interestingly, even something like Twitter gives a celebrity like Britney (and her minders) a lot more control over the conversation that happens around her life. It’s a great strategy for not only managing one-to-many relationships, but also provides a ready channel for crisis management. Plenty for business to learn from these types of experiments.

]]> By: del.icio.us links for 25-29 October 2008 « andrewlewin: let me think about that … http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-105526 del.icio.us links for 25-29 October 2008 « andrewlewin: let me think about that … Wed, 29 Oct 2008 22:46:18 +0000 http://rooreynolds.com/?p=1033#comment-105526 [...] The Real Britney Becomes a Bit More Real How to improve a celebrity Twitter feed (tags: twitter) [...] [...] The Real Britney Becomes a Bit More Real How to improve a celebrity Twitter feed (tags: twitter) [...]

]]> By: Lauren Kozak http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-102401 Lauren Kozak Mon, 27 Oct 2008 23:18:22 +0000 http://rooreynolds.com/?p=1033#comment-102401 Wow! I'm so glad you like the changes! We're working really hard to be authentic and engaging. Thanks for the compliment- I'm really glad I've earned your respect! I also really appreciate Darren's comment- the taking back over her press is a big part of our strategy and you're super sharp for getting that. Thank you both! ~Lauren Kozak, Britney's Social Media Director Wow! I’m so glad you like the changes! We’re working really hard to be authentic and engaging. Thanks for the compliment- I’m really glad I’ve earned your respect!

I also really appreciate Darren’s comment- the taking back over her press is a big part of our strategy and you’re super sharp for getting that.

Thank you both! ~Lauren Kozak, Britney’s Social Media Director

]]> By: How to Make Online Videos Rule « Just Another Meme Vector http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-102091 How to Make Online Videos Rule « Just Another Meme Vector Mon, 27 Oct 2008 17:27:53 +0000 http://rooreynolds.com/?p=1033#comment-102091 [...] had an interesting post recently on Britney Spears’ Twitter Feed. At first, it was nothing but a series of press announcements, with low traction. But once the [...] [...] had an interesting post recently on Britney Spears’ Twitter Feed. At first, it was nothing but a series of press announcements, with low traction. But once the [...]

]]> By: links for 2008-10-26 « andrewlewin: let me think about that … http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-100994 links for 2008-10-26 « andrewlewin: let me think about that … Sun, 26 Oct 2008 22:30:28 +0000 http://rooreynolds.com/?p=1033#comment-100994 [...] The Real Britney Becomes a Bit More Real How to improve a celebrity Twitter feed (tags: twitter) [...] [...] The Real Britney Becomes a Bit More Real How to improve a celebrity Twitter feed (tags: twitter) [...]

]]> By: Darren http://rooreynolds.com/2008/10/26/the-real-britney-becomes-a-bit-more-real/comment-page-1/#comment-100988 Darren Sun, 26 Oct 2008 21:17:27 +0000 http://rooreynolds.com/?p=1033#comment-100988 I don't know that she needs to worry about connecting with her fan base, being transparent or building up a community. I think she's a little different than a niche market little indie band who need to build up an intimate following. It's like the difference between buying some organic cabbage from a local farmer and a can of coke. I think she's doing a lot of this to get back at the press. A lot of stuff that her team have published are beating the media to it and I suspect stopping them making money out off her. If Britney publishes photos of her picking pumpkins with her kids, then I expect the paparazzi will have trouble making money from similar photos. She's back in shape, she's got a great new song, some nice outfits and she's busting out the dance moves like it 1998 all over again. That's all that really matters about Britney. She can do anything and I'd still love her. I don’t know that she needs to worry about connecting with her fan base, being transparent or building up a community. I think she’s a little different than a niche market little indie band who need to build up an intimate following. It’s like the difference between buying some organic cabbage from a local farmer and a can of coke.

I think she’s doing a lot of this to get back at the press. A lot of stuff that her team have published are beating the media to it and I suspect stopping them making money out off her. If Britney publishes photos of her picking pumpkins with her kids, then I expect the paparazzi will have trouble making money from similar photos.

She’s back in shape, she’s got a great new song, some nice outfits and she’s busting out the dance moves like it 1998 all over again. That’s all that really matters about Britney.

She can do anything and I’d still love her.

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