10:00am – Philip Trippenbach: introductions
Philip introduces the format of the day. The default is for sessions to be on the record (i.e. externally bloggable) though participants are free to go off the record when and if they want to (in practice, this happened very infrequently during the day). Philip shows people the whiteboard and invites people to add their names and topics they wish to talk about to the board. Having arrived with a slight paranoia that everybody would want to listen but nobody would want to speak, I was relieved to see plenty of slots fill up quickly. We weren’t mad to think that people would have stuff to share. Phew.
From now on, the notes I make are predictably dependent on the slot I decided to join. There were generally 2 – 4 other sessions I could have gone to, so I’ll be relying on other people to share their notes to fill in the gaps.
10:30am – Max Gadney: Choice & Voice
Max was previously Head of Design for BBC News and is now the multiplatform editor for BBC 2 and BBC 4.
- Choice: often the technical focus. TIVO
- Voice: editorial selection and (sometimes) marketing. Brand. a point of view.
- Serendipity vs customisation.
- Personalisation (choice) via metadata, recommendation systems, personal suggestions.
- Book: Brand Gap by Marty Neumeier
- A brand is a promise, re-iterated. On brand affinity, radio does this more often than TV. Fine grained reinforcement. Radio is a bag of sand, TV is a bag of marbles. 2 hours of snooker vs 3 minute song on the radio.
- Brands with the clearest voice will be meaningful.
- Choice and voice are extreme ends of a scale. Interesting things will happen somewhere in the middle.
- “What am I going to watch?” is answered by a TV channel if the voice of that channel means something to you.
- “I’ll watch BBC 2″ if there’s a voice there, so that I know what to expect.
- It is the role of tech teams not to say “Telly’s dead. Knob off”.
- BBC as a gateway. What will there be less of? Reasonable prediction that repeats will be less important in a world which has video on demand everywhere.
11:00am – Steve Bowbrick: Common Platform
- Steve = Blogger in residence
- Set up by Jem Stone and Tony Ageh. Now reports to Nick Reynolds who edits BBC Internet Blog
- Blogging externally at commonplatform.co.uk
- “Blogger in residence” could have been “the Inquisitor”
- Commmon Platform project is an effort to imagine what comes after the broadcast era for the BBC
- Dream: BBC might become a platform for creation, enterprise, participation, communication and learning
- What comes after the 80 year golden age of broadcasting might be very different to what we know now
- It might not include the trust and acceptance of the audience. The YouTube generation might already be forgetting what the BBC is
- Steve was bought up (not literally) by Radio 4
- BBC needs to manage the transition to the thing with some grace, and change at a pace that doesn’t tear it apart
- This is not an apocalyptic view of the future. It’s not “Telly’s dead. Knob off”
- Observation from listener: platform is a difficult word. Steve: at least it’s more neutral than channel. Television was probably a difficult word. So was radio
- commonplatform.co.uk – get involved. Tag (delicious bookmarks, Flickr photos, …) write stuff.
- Openness as an attitude needs to become utterly endemic and soak through the organisation
- Pragmatic: sharing to defend against criticism. Openness to reveal a positive truth
- How do we share code, content, insight, talent and resources?
- How do we plan in openness from the outset
- via Tom Coates via Max: “everyone wants to build cones” (building blocks – the pretty cones on top of the castle roof) when we should be building block-like things upon which others can later build
- Q: there’s already a common platform, it’s called the internet. A: the BBC has the potential to create a valuable layer in and on the web. We should not duplicate existing services, but we might have to create new ones. The role of the BBC should not only be to slot content into existing models. Providing guidance and value might involve more.
- Q: is it a specific thing, a destination? A: Not necessarily. More a way of thinking about the world and our place in it. Not being so cowed by the technology that we don’t get involved in improving it.
- Closing observation from the floor: even the basic infrastructure needs to work
11:40am – Jo Twist: Social Viewing
Jo is BBC 3 multiplatform editor and, like me, has been thinking about social TV viewing for a while.
- BBC audience: 18 – 34ish
- What are they doing? Facebook, mobile, IM. i.e. connecting with friends.
- Time rich, but very busy socialising
- Twitter is not massively popular in the BBC 3 demographic (but MSN is)
- Simulcast + watching and chatting with friends. To some extent this is happening already
- Idea: private screenings online. Viewing rooms with friends. Private chat between friends reduces risks (e.g. if the chat isn’t visible to public/strangers)
- Idea: live text/audio commentary. Celeb commentators. Talent led. Sarcasm (e.g. examples of Charlie Brooker, Anna Pickard). Insider knowledge.
- Idea: annotations. Text and graphics. Freeze frame and draw on the screen. Dragging and dropping graphical features.
- Two models: live chat around simulcast and asynchronous conversations around catchup
- Two propositions: enhancing content with commentary and enabling chat with friends
12:20pm – Andy Smith: some things I like
Andy has a list of invaluable tools which he can’t live without. Here are some of them:
- Firebug for Firefox – for debugging. (Portable Firefox also came up)
- Greasemonkey for Firefox – used for regression testing and update testing
- Eggplant – automated testing. Re-creates clicks, takes screenshots for comparison
- FFmpeg – used to generate different versions of video for testing different platforms (e.g. what can the Wii play back reliably?)
- Charles – debugging proxy
- Prince XML – write HTML and generate PDFs
Andy also covered what’s going on with the EMP (Embedded Media Player)
- Ongoing work to explore chapters/segmentation
12:40pm – Lunch
Lovely food and drink sponsored by Simon Nelson. Thanks Simon.
1:30pm – Roo Reynolds: Blogging Externally (Can I? Should I?)
I took bad notes about this because I was doing too much of the talking. Rain was taking better notes?
- Internal vs external. Internal blogs are unloved. Most can be just as effective externally
- Rights and responsibilities. We should all be able to blog. Guidelines say talk to your manager
- Blogs as a way of staying in touch externally with colleagues
- Three models: 1: internal, 2: externally on bbc.co.uk, 3: personally
- personal hosting and personal liability. Good thing or bad thing?
- IBM’s blogging guidelines and culture
- “I don’t have time” – priorities
- could my response to this email usefully be seen by more people?
- reading and commenting on other blogs as a way to get started
- Tom: was recently challenged on why he wasn’t making time to blog more. Can we afford not to?
2:00pm – Daniel Bennett: Blogs and News
Daniel is at the College of Journalism. He hosted a conversation on the role of journalism in blogging, and blogging in journalism.
- Three models for blogs in news. 1: blogs as news (baghdad blogger), 2: blogs about news (reporter blogs), 3: programme blogs (news as conversation)
- Watchdog is two things: a conversation around programme content and a call to action to submit story ideas (privately, separate from blog comments)
- Liveblogging. Sport does this (but doesn’t call it live blogging. It’s ‘live text commentary’). News doesn’t.
- Roo: blogging as a personal invitation to a conversation
- Tom: blogging and reputation
- Idea: why aren’t foreign correspondents on Twitter? (From Our Own Correspondent model). Daniel Morris: Ambient journalism.
- Blogs like Amazon (and Last Chance To See) as production diaries. Scope for doing something like this in news?
3:30pm – Tom Van Aardt: What Next?
Tom asked, where do we go from here?
- ‘Institutionalised reform’. Meeting like minded (and different) people is a good thing
- “if only my commissioner/controller could ‘get it’”
- relationship building. We’ve developed our networks. Find out which of the attendees knows the person you need to get to know
- Next steps: revisit attendee wiki. Follow external links to internal people (external blog, Twitter, etc.). Subscribe to others. Keep in touch
- Ask Ian Forrester if you want to get added to internal Backstage mailing list
- Taking the seed of openness back to our teams
- Should we run more of these?
People who are talking about BeeBCamp:
- Tom Van Aardt’s introduction and notes with links to on Are we too obsessed with audience feedback?, Where next for the global navigation?, Where is the BBC’s gaming strategy?, What should we build next?…
- Jason DaPonte’s notes on The BBC’s first MMOG (massively multiplayer online game), What is the Common Platform?, How NOT to run an Alternate Reality Game, Does the BBC need a games strategy?, Should We Bother With Bluetooth?
- Rain Ashford’s notes including her session on women in tech at the BBC and my session on blogging
- Daniel Bennett’s notes on Are we obsessed by audience feedback?, Global navigation on the BBC website, Ten things I learnt about the Internet Blog, Online Video, External/Internal Blogging by BBC people, Using Blogs in News (his session), What’s Next?
- Andy Smith has the full list from his session: the tools and technologies his team can’t live without
- Philip Trippenbach’s notes
- Max Gadney blogged ‘Choice vs Voice’ on the BBC Internet blog
And even more…