Series 5 of The Apprentice started on BBC One last night. Wondering what the web would be saying about it, I enjoyed the two-screen experience by watching the programme on TV while also looking down at a laptop on my lap with tabs open on Anna Pickard’s live blog on the Guardian, the Apprentice message board, and, of course, Twitter.
Initially, I thought I’d be able to regularly search to keep an eye on people using the word apprentice, or the #apprentice tag. (Of course, searching for the word ‘apprentice’ gives both, so what’s with the fuss around hashtags? Surely the ultimate tag is one you use anyway, without having ugly markup around it?)
With new updates appearing about as fast as I could read them, and sometimes faster, I turned to Twitterfall. Now it gets fun. Here’s a capture from early in the episode.
By the end, it was updating at three times that speed. In fact, Twitscoop tells me that during the boardroom scene that forms the climax of the show, there were 300 updates per minute using the word ‘apprentice’.
The Apprentice was always going to be popular on Twitter, but I’m impressed at the scale here. Of course, most of the time you don’t care what everyone is saying about the Apprentice, just what your friends are saying. And that’s what Twitter’s good at. The ability to tap in to this real-time flood of info is pretty powerful though, even if it’s getting hard for one person to be able to even monitor it in real time.