It’s ok I’ll let you have that one for free ;-) Unless MTV already beat you to it.

The thing is that TV / scheduled video programming watching is becoming more social – as we see with the Twitterspurts around the Apprentice, BGT, Eurovision and others – and yet when I ask people who enjoy watching “socially” i.e. with Twitter to keep them company, whether they would like a Twitter stream overlaid or somewhere down the side of the picture, the answer is invariably “no” – it’s a social thing, but they want the socialised aspect of the experience to be separate. It’s an interesting issue. I like your solution here – create the ability to ambiently follow updates (presumably related to a hashtag) without too much of an interruption.