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	<title>Comments on: 3D TV</title>
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	<link>http://rooreynolds.com/2009/06/17/3d-tv/</link>
	<description>What&#039;s Next?</description>
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		<title>By: Samsungun</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-457566</link>
		<dc:creator>Samsungun</dc:creator>
		<pubDate>Mon, 14 Jun 2010 10:12:12 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-457566</guid>
		<description>This is my 3rd Samsung TV, and my 2nd LCD. Both my previous generation Sammy LCD and this one suffer from cloudiness and flashlighting. Why can&#039;t these guys fix this problem? The cloud on this model is on the left upper quadrant and is so bad it&#039;s visible even in brightly lit scenes. I now have the dilemma of sending this one back and rolling the dice that the replacement wont be worse. Amazon shipped it free via UPS two day air Prime...so gotta love that.</description>
		<content:encoded><![CDATA[<p>This is my 3rd Samsung TV, and my 2nd LCD. Both my previous generation Sammy LCD and this one suffer from cloudiness and flashlighting. Why can&#8217;t these guys fix this problem? The cloud on this model is on the left upper quadrant and is so bad it&#8217;s visible even in brightly lit scenes. I now have the dilemma of sending this one back and rolling the dice that the replacement wont be worse. Amazon shipped it free via UPS two day air Prime&#8230;so gotta love that.</p>
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		<title>By: Ron Stewart</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-446615</link>
		<dc:creator>Ron Stewart</dc:creator>
		<pubDate>Sun, 11 Apr 2010 01:17:39 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-446615</guid>
		<description>I&#039;ve had the DLP samsung 3D Tv for about a year and a half now and can say quite certainly that 3D TV will eventually catch on, but not the shutter glass type. No guest that I invited to watch a movie wanted to wear the slightly  top heavy shutter glasses for the entire movie. And this was with the relatively light Xpand D glasses. They all wanted to know why I wasn&#039;t using the cinema style polarised glasses.
Another problem was losing sync with the TV. If it happened to many times the guest was done with 3D TV. Oddly enough some prefered the old Red / Cyan or Red / Green glasses as they said they were lighter and they didn&#039;t have to worry about losing sync,ie going to the rest room , turning their head to talk to one another etc. The problem with the active 3D TV system being pushed in America is the shutter glasses are way to expensive and lose sync to quickly. Let alone being to heavy. 
In short polarised is the way to go. I recently reviewed the new Samsung TV in Best Buy. The picture was excellent and the glasses were lighter than my Xpand D&#039;s. But when I went to show my wife the new technology the next day a customer and already broke one pair and the other pair was already starting to show a double image. Needless to say she was unimpressed and advise me to wait till polarised TV&#039;s come out.  So I&#039;ll watch my shutter glass DLP TV until a good polarised set comes to the US market.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve had the DLP samsung 3D Tv for about a year and a half now and can say quite certainly that 3D TV will eventually catch on, but not the shutter glass type. No guest that I invited to watch a movie wanted to wear the slightly  top heavy shutter glasses for the entire movie. And this was with the relatively light Xpand D glasses. They all wanted to know why I wasn&#8217;t using the cinema style polarised glasses.<br />
Another problem was losing sync with the TV. If it happened to many times the guest was done with 3D TV. Oddly enough some prefered the old Red / Cyan or Red / Green glasses as they said they were lighter and they didn&#8217;t have to worry about losing sync,ie going to the rest room , turning their head to talk to one another etc. The problem with the active 3D TV system being pushed in America is the shutter glasses are way to expensive and lose sync to quickly. Let alone being to heavy.<br />
In short polarised is the way to go. I recently reviewed the new Samsung TV in Best Buy. The picture was excellent and the glasses were lighter than my Xpand D&#8217;s. But when I went to show my wife the new technology the next day a customer and already broke one pair and the other pair was already starting to show a double image. Needless to say she was unimpressed and advise me to wait till polarised TV&#8217;s come out.  So I&#8217;ll watch my shutter glass DLP TV until a good polarised set comes to the US market.</p>
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		<title>By: 3D LED HDTV</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-445858</link>
		<dc:creator>3D LED HDTV</dc:creator>
		<pubDate>Tue, 06 Apr 2010 02:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-445858</guid>
		<description>In regards to the glasses will all makers of 3D TV&#039;s have their own type of 3D glasses? or could the Panasonic glasses work on the Samsung TV. It would be great if the TV manufacturers came out with a standard.</description>
		<content:encoded><![CDATA[<p>In regards to the glasses will all makers of 3D TV&#8217;s have their own type of 3D glasses? or could the Panasonic glasses work on the Samsung TV. It would be great if the TV manufacturers came out with a standard.</p>
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		<title>By: Harry</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-440501</link>
		<dc:creator>Harry</dc:creator>
		<pubDate>Fri, 19 Feb 2010 18:00:45 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-440501</guid>
		<description>I think 3D Tvs will be successful but it will take time. Few months ago I got a HD Tv and that was quite expensive so I don’t think I will be spending more cash on a 3D TV in a hurry. www.3dtvsuk.co.uk</description>
		<content:encoded><![CDATA[<p>I think 3D Tvs will be successful but it will take time. Few months ago I got a HD Tv and that was quite expensive so I don’t think I will be spending more cash on a 3D TV in a hurry. <a href="http://www.3dtvsuk.co.uk" rel="nofollow">http://www.3dtvsuk.co.uk</a></p>
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		<title>By: Supertelly</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-434934</link>
		<dc:creator>Supertelly</dc:creator>
		<pubDate>Fri, 29 Jan 2010 01:37:10 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-434934</guid>
		<description>3D TV is now being rolled out by Sky, starting in pubs for football games in April and then the domestic market. I think if Sky are onto it and Samsung are apparently preparing to produce loads of screens for 3D TVs then there must be something in it, but for me it still seems like a novelty thing that you&#039;d only want for the occasional film.</description>
		<content:encoded><![CDATA[<p>3D TV is now being rolled out by Sky, starting in pubs for football games in April and then the domestic market. I think if Sky are onto it and Samsung are apparently preparing to produce loads of screens for 3D TVs then there must be something in it, but for me it still seems like a novelty thing that you&#8217;d only want for the occasional film.</p>
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		<title>By: Carlos</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-421124</link>
		<dc:creator>Carlos</dc:creator>
		<pubDate>Fri, 18 Dec 2009 15:16:15 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-421124</guid>
		<description>Id like to add a point to the stat that 5-10% of people will not be able to see 3d. then add the rest of the family members who are also affected by that if you cant have 2d and 3d at the same time</description>
		<content:encoded><![CDATA[<p>Id like to add a point to the stat that 5-10% of people will not be able to see 3d. then add the rest of the family members who are also affected by that if you cant have 2d and 3d at the same time</p>
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		<title>By: Robin Morley</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-392473</link>
		<dc:creator>Robin Morley</dc:creator>
		<pubDate>Sun, 27 Sep 2009 15:01:21 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-392473</guid>
		<description>You may have heard about this already, but there&#039;s been &lt;a href=&quot;http://www.marketingdirectmag.co.uk/news/938611/Scottish-Widows-launches-3D-ad-campaign-St-Pancras-station/&quot; rel=&quot;nofollow&quot;&gt;a lenticular demo&lt;/a&gt; on display &lt;a href=&quot;http://www.inavateonthenet.net/article.aspx?ArticleID=27909&quot; rel=&quot;nofollow&quot;&gt;at St Pancras&lt;/a&gt; for the last couple of weeks. Looks like it finishes tomorrow.

Been past a couple of times, without much of a chance to hang around and watch at length, but my sketchy conclusions:

Works vividly for anything artificially generated, as you&#039;d expect. For live action the effect seems much more subtle, to an extent where it&#039;s almost pointless. You spend more energy figuring out whether you can see the effect than you do actually appreciating it (or the content). Extremely narrow viewing angle too, so I&#039;m not sure how it&#039;d work for anything other than solo viewing (maybe multiple viewers would all have to sit on each others&#039; knees?)</description>
		<content:encoded><![CDATA[<p>You may have heard about this already, but there&#8217;s been <a href="http://www.marketingdirectmag.co.uk/news/938611/Scottish-Widows-launches-3D-ad-campaign-St-Pancras-station/" rel="nofollow">a lenticular demo</a> on display <a href="http://www.inavateonthenet.net/article.aspx?ArticleID=27909" rel="nofollow">at St Pancras</a> for the last couple of weeks. Looks like it finishes tomorrow.</p>
<p>Been past a couple of times, without much of a chance to hang around and watch at length, but my sketchy conclusions:</p>
<p>Works vividly for anything artificially generated, as you&#8217;d expect. For live action the effect seems much more subtle, to an extent where it&#8217;s almost pointless. You spend more energy figuring out whether you can see the effect than you do actually appreciating it (or the content). Extremely narrow viewing angle too, so I&#8217;m not sure how it&#8217;d work for anything other than solo viewing (maybe multiple viewers would all have to sit on each others&#8217; knees?)</p>
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		<title>By: Colin Smith</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-331260</link>
		<dc:creator>Colin Smith</dc:creator>
		<pubDate>Tue, 23 Jun 2009 12:58:27 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-331260</guid>
		<description>Hi Roo.. As kybernetikos mentioned we do consume television in many contexts. I put this over in January at an EBU presentation (Geneva) - the key point that it will start very slowly, existing, as an extension to a HD channel. Just like the method colour broadcasting was introduced it would start from only an hour or two a week and develop according to public interest. We don’t yet know the level of the public interest for two reasons, the displays are not at consumer price points and no 3D content is being transmitted. My point on Pavel was to let history decide the true level of public interest and the level of glasses blocking consumption.  

The notion of television in people’s homes has many ‘use cases’. Often it’s on in the background. Certain formats may suit 3D well and some less so. So long we have glasses based 3D it may reach a large audience but an audience of relatively few hours per week consuming the content in 3D mode. This factor affects the nature 3DTV may be introduced as I suspect it will be reached by a call to action to go from 2DTV to the 3D mode. The 3DTV option of auto-stereo may take some years to get the technology to an acceptable quality point but it looks possible. We need a roadmap from where we are today to that method more suited to home consumption yet one that at least can start.

Many shots can be creatively improved in 3D to convey the subject. Take a classic shot of horses racing. Front on you can you figure out who is in the lead by the size of the horse (closest should be one that appears largest) yet in 3D it would be far more apparent.  

3DTV with the glasses is complicated by many issues - such as when in 3D mode all the viewers would have to wear glasses to view content without it looking blurred. At Christmas time I think this will be a challenge for many of us in the UK!</description>
		<content:encoded><![CDATA[<p>Hi Roo.. As kybernetikos mentioned we do consume television in many contexts. I put this over in January at an EBU presentation (Geneva) &#8211; the key point that it will start very slowly, existing, as an extension to a HD channel. Just like the method colour broadcasting was introduced it would start from only an hour or two a week and develop according to public interest. We don’t yet know the level of the public interest for two reasons, the displays are not at consumer price points and no 3D content is being transmitted. My point on Pavel was to let history decide the true level of public interest and the level of glasses blocking consumption.  </p>
<p>The notion of television in people’s homes has many ‘use cases’. Often it’s on in the background. Certain formats may suit 3D well and some less so. So long we have glasses based 3D it may reach a large audience but an audience of relatively few hours per week consuming the content in 3D mode. This factor affects the nature 3DTV may be introduced as I suspect it will be reached by a call to action to go from 2DTV to the 3D mode. The 3DTV option of auto-stereo may take some years to get the technology to an acceptable quality point but it looks possible. We need a roadmap from where we are today to that method more suited to home consumption yet one that at least can start.</p>
<p>Many shots can be creatively improved in 3D to convey the subject. Take a classic shot of horses racing. Front on you can you figure out who is in the lead by the size of the horse (closest should be one that appears largest) yet in 3D it would be far more apparent.  </p>
<p>3DTV with the glasses is complicated by many issues &#8211; such as when in 3D mode all the viewers would have to wear glasses to view content without it looking blurred. At Christmas time I think this will be a challenge for many of us in the UK!</p>
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		<title>By: Roo</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-328979</link>
		<dc:creator>Roo</dc:creator>
		<pubDate>Fri, 19 Jun 2009 17:30:52 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-328979</guid>
		<description>Gosh, you&#039;ve been busy.

kybernetikos &lt;a href=&quot;http://rooreynolds.com/2009/06/17/3d-tv/#comment-328065&quot; rel=&quot;nofollow&quot;&gt;said&lt;/a&gt; &lt;em&gt;&quot;there are significant differences in making good 3d cinema, and if we want people to accept 3d cinema and tv, we’re going to have to get over the whizz bang popping out of the screen thing.&quot;&lt;/em&gt; - I think the panel in the room would have agreed with you (in fact, a couple of them made the same point).

skink74 &lt;a href=&quot;http://rooreynolds.com/2009/06/17/3d-tv/#comment-328082&quot; rel=&quot;nofollow&quot;&gt;asked&lt;/a&gt; whether there was anything to refute Ronald Bergan&#039;s &lt;a href=&quot;http://www.guardian.co.uk/film/filmblog/2009/may/28/up&quot; rel=&quot;nofollow&quot;&gt;the claim in the Guardian&lt;/a&gt; that 3D is a shortlived gimmick doomed to failure. Well, I haven&#039;t seen &lt;a href=&quot;http://www.imdb.com/title/tt0327597/&quot; rel=&quot;nofollow&quot;&gt;Coraline&lt;/a&gt; or &lt;a href=&quot;http://www.imdb.com/title/tt0892782/&quot; rel=&quot;nofollow&quot;&gt;Monsters vs Aliens&lt;/a&gt; yet, but Andrew Oliver from Blitz mentioned both as examples of innovative 3D films which had both introduced new techniques. Going beyond finding reasons to point-things-at-your-eyes (which all the 3D short films I have seen, such as Shrek and the Terminator thing at Universal Studios when I was &lt;a href=&quot;http://rooreynolds.com/2008/09/18/straight-outta-compton/&quot; rel=&quot;nofollow&quot;&gt;in LA&lt;/a&gt;) have all been about, is clearly where the fun is to be had. Andrew mentioned a technique of encouraging the eye to focus on a certain part of the scene, such as the hero, by making it particularly comfortable (or the rest of the scene particularly uncomfortable I suppose) to settle on. This idea really stayed with me afterwards, and I&#039;m looking forward to watching Coraline, and &lt;a href=&quot;http://www.imdb.com/title/tt0499549/&quot; rel=&quot;nofollow&quot;&gt;Avatar&lt;/a&gt; of course, to see what works and what&#039;s new.

&lt;a href=&quot;http://rooreynolds.com/2009/06/17/3d-tv/#comment-328118&quot; rel=&quot;nofollow&quot;&gt;Colin Smith&lt;/a&gt; (who was on the panel! Hello, Colin) points out that &lt;em&gt;&quot;In order for 3DTV to work it needs to be introduced as optional&quot;&lt;/em&gt; and I was going to say that the panel would have agreed with him too, but the fact he was on the panel making that very point means I&#039;ll just say that he *did* make that point on the night, and I forgot to write it down. As you say, &lt;em&gt;&quot;so long we have glasses based 3DTV we will have to have it in 2D mode&quot;&lt;/em&gt;. This makes a lot of sense, and completely resonates with kyb&#039;s &lt;a href=&quot;http://rooreynolds.com/2009/06/17/3d-tv/#comment-328308&quot; rel=&quot;nofollow&quot;&gt;addition&lt;/a&gt; that &lt;em&gt;&quot;We watch TV in many different modes. It’s often social, or semi social ... Someone coming into the room without eyewear and not being able to work out what’s going on on the screen would defeat a whole bunch of that.&quot;&lt;/em&gt;

Thanks, to all of you, for your other additions and insights too.</description>
		<content:encoded><![CDATA[<p>Gosh, you&#8217;ve been busy.</p>
<p>kybernetikos <a href="http://rooreynolds.com/2009/06/17/3d-tv/#comment-328065" rel="nofollow">said</a> <em>&#8220;there are significant differences in making good 3d cinema, and if we want people to accept 3d cinema and tv, we’re going to have to get over the whizz bang popping out of the screen thing.&#8221;</em> &#8211; I think the panel in the room would have agreed with you (in fact, a couple of them made the same point).</p>
<p>skink74 <a href="http://rooreynolds.com/2009/06/17/3d-tv/#comment-328082" rel="nofollow">asked</a> whether there was anything to refute Ronald Bergan&#8217;s <a href="http://www.guardian.co.uk/film/filmblog/2009/may/28/up" rel="nofollow">the claim in the Guardian</a> that 3D is a shortlived gimmick doomed to failure. Well, I haven&#8217;t seen <a href="http://www.imdb.com/title/tt0327597/" rel="nofollow">Coraline</a> or <a href="http://www.imdb.com/title/tt0892782/" rel="nofollow">Monsters vs Aliens</a> yet, but Andrew Oliver from Blitz mentioned both as examples of innovative 3D films which had both introduced new techniques. Going beyond finding reasons to point-things-at-your-eyes (which all the 3D short films I have seen, such as Shrek and the Terminator thing at Universal Studios when I was <a href="http://rooreynolds.com/2008/09/18/straight-outta-compton/" rel="nofollow">in LA</a>) have all been about, is clearly where the fun is to be had. Andrew mentioned a technique of encouraging the eye to focus on a certain part of the scene, such as the hero, by making it particularly comfortable (or the rest of the scene particularly uncomfortable I suppose) to settle on. This idea really stayed with me afterwards, and I&#8217;m looking forward to watching Coraline, and <a href="http://www.imdb.com/title/tt0499549/" rel="nofollow">Avatar</a> of course, to see what works and what&#8217;s new.</p>
<p><a href="http://rooreynolds.com/2009/06/17/3d-tv/#comment-328118" rel="nofollow">Colin Smith</a> (who was on the panel! Hello, Colin) points out that <em>&#8220;In order for 3DTV to work it needs to be introduced as optional&#8221;</em> and I was going to say that the panel would have agreed with him too, but the fact he was on the panel making that very point means I&#8217;ll just say that he *did* make that point on the night, and I forgot to write it down. As you say, <em>&#8220;so long we have glasses based 3DTV we will have to have it in 2D mode&#8221;</em>. This makes a lot of sense, and completely resonates with kyb&#8217;s <a href="http://rooreynolds.com/2009/06/17/3d-tv/#comment-328308" rel="nofollow">addition</a> that <em>&#8220;We watch TV in many different modes. It’s often social, or semi social &#8230; Someone coming into the room without eyewear and not being able to work out what’s going on on the screen would defeat a whole bunch of that.&#8221;</em></p>
<p>Thanks, to all of you, for your other additions and insights too.</p>
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		<title>By: kybernetikos</title>
		<link>http://rooreynolds.com/2009/06/17/3d-tv/comment-page-1/#comment-328308</link>
		<dc:creator>kybernetikos</dc:creator>
		<pubDate>Thu, 18 Jun 2009 18:11:50 +0000</pubDate>
		<guid isPermaLink="false">http://rooreynolds.com/?p=1560#comment-328308</guid>
		<description>I think that it&#039;s a mistake to be concerned about whether TV will or will not be 3d.  We watch TV in many different modes.  It&#039;s often social, or semi social, it&#039;s often a background rather than foreground focus of attention.

Someone coming into the room without eyewear and not being able to work out what&#039;s going on on the screen would defeat a whole bunch of that.

Films have got a big advantage, because when people watch films, they are intentionally setting aside a significant piece of time to watch the film as their main activity, so it doesn&#039;t matter if there is a small initial barrier to enjoyment.  Some (but by no means all) games on a PC are the same.

So TV in general (in so far as that has a future at all), will always have broadcasts that do not require extra viewer worn equipment to appreciate.  Perhaps a channel might occasionally broadcast a 3d film, but until there is technology to provide multiple different people in different places in the room with a 3d view without extra viewer worn equipment (which no current technology can do with remotely reasonable cost), then by far the majority of TV broadcast will remain 2d.

Computer games and Films have a much better chance of achieving 3d in the near term.

As to Blitz being the first full colour per eye game, I played a full colour per eye game on a 3d parallax barrier screen in &#039;96. As skink says above, we&#039;ve had a number of 3d displays for home computers that thanks to the magic of 3d accelerator cards can turn games intended for flat display into true 3d games, and yet even at the 250-300 quid price point they didn&#039;t take off.  And this is despite good reviews.  Maybe if they get down below the 100 (additional if the tech is built into the screen) quid price point...

To be honest, I think the &#039;colorization&#039; trap is a much less serious one than the &#039;ooh, let&#039;s use this new shiny technology regardless of its effect on the story&#039; trap.</description>
		<content:encoded><![CDATA[<p>I think that it&#8217;s a mistake to be concerned about whether TV will or will not be 3d.  We watch TV in many different modes.  It&#8217;s often social, or semi social, it&#8217;s often a background rather than foreground focus of attention.</p>
<p>Someone coming into the room without eyewear and not being able to work out what&#8217;s going on on the screen would defeat a whole bunch of that.</p>
<p>Films have got a big advantage, because when people watch films, they are intentionally setting aside a significant piece of time to watch the film as their main activity, so it doesn&#8217;t matter if there is a small initial barrier to enjoyment.  Some (but by no means all) games on a PC are the same.</p>
<p>So TV in general (in so far as that has a future at all), will always have broadcasts that do not require extra viewer worn equipment to appreciate.  Perhaps a channel might occasionally broadcast a 3d film, but until there is technology to provide multiple different people in different places in the room with a 3d view without extra viewer worn equipment (which no current technology can do with remotely reasonable cost), then by far the majority of TV broadcast will remain 2d.</p>
<p>Computer games and Films have a much better chance of achieving 3d in the near term.</p>
<p>As to Blitz being the first full colour per eye game, I played a full colour per eye game on a 3d parallax barrier screen in &#8217;96. As skink says above, we&#8217;ve had a number of 3d displays for home computers that thanks to the magic of 3d accelerator cards can turn games intended for flat display into true 3d games, and yet even at the 250-300 quid price point they didn&#8217;t take off.  And this is despite good reviews.  Maybe if they get down below the 100 (additional if the tech is built into the screen) quid price point&#8230;</p>
<p>To be honest, I think the &#8216;colorization&#8217; trap is a much less serious one than the &#8216;ooh, let&#8217;s use this new shiny technology regardless of its effect on the story&#8217; trap.</p>
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