I was fortunate enough to be invited to help out the BAFTA online team during the Film Awards on Sunday. I spent the afternoon and evening tweeting as @baftaonline and helping their team keep their Facebook page updated.
Initially, I was mainly sharing photos from the red carpet, which meant wandering around with an ‘access all areas’ pass and trying grab pictures of the buildup while staying (unsuccessfully) out of the way of various live news cameras. Here are a handful of the photos I uploaded to Twitpic during the afternoon.
I was only slightly hampered by not having much of an idea of who everyone was, and during the busiest time on the red carpet it was a struggle to get a photo and tweet everything. Fortunately, the Bafta/BBC TV crew I was embedded with were very helpful in confirming names of people I was unsure of, etc. Conscious of a fast-depleting iPhone battery, I was alternating between an iPhone and my Canon camera, grabbing snaps and video of whatever looked interesting.
Once the ceremony began, I went upstairs to the media room where I sat with the BAFTA online team watching the ceremony and backstage interviews live. I was updating their Twitter and Facebook presences with the award winners as they were announced and the response to these live updates was overwhelmingly positive. Rob (BAFTA’s online editor) had proposed a very clean, cut down style for the announcements which worked really well for giving it an official, definitive tone. Keeping it short meant it was more likely to be retweeted too.
During the ceremony, I had a list of who was announcing what, and had to fill in the blanks with the winner as they were announced, tweeting and updating Facebook as quickly as possible. This was pretty stressful, though obviously also an awful lot of fun. I soon found a rhythm and was pleased to be using a laptop where I could quickly copy and paste blocks of text between various windows. The iPhone is nice, but it would suck for this sort of work.
There was some frustration, among people watching on TV, that the twitter stream was acting as a ‘spoiler’ for the event (though I should point out this was massively outweighed by vast numbers of people expressing supportive, grateful thanks for the instant updates). I think the call (which was, of course, BAFTA’s to make) to announce live, rather than in sync with the TV coverage, was the right move. People were looking to @baftaonline for the definitive results when rumours were circulating on Twitter, and it wouldn’t have made sense to wait. We should probably have been clearer as the ceremony began that the tweets were going to be out of sync, to reduce the risk of people being surprised by spoilers.
Once the ceremony was over, and I’d reluctantly handed back the iPhone, I found myself on the stage itself. This was, frankly, even more surreal than the rest of the day. Watch this video below to get a sense of what it was like.
Later in the evening, my wife and I attended the Film Awards party, which was great fun.
On returning home, I discovered I’d been seen by the BBC News cameras 3 times. As Ian H pointed out, it’s a bit like playing ‘Where’s Wally’.
So, all in all a fantastic day and what little stress I did feel was entirely exciting. Thanks to everyone at BAFTA for a brilliant time.
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