Moving on from the BBC

I’m excited to announce that I’ve accepted the position of Head of Emerging Platforms at Wieden+Kennedy London, where I start on the 1st of December.

Wieden+Kennedy are an advertising agency with an amazing track record. You’ll know them for Honda ‘Cog’, Nokia ‘Dot’, Nike ‘Write the Future’ and (of course) lots more. Recently, you might have noticed them doing some rather interesting work with things like Nike Grid and ‘The Man Your Man Could Smell Like’ for Old Spice. Clearly a company with big ideas and, I was happy to learn, a desire to get even deeper into helping their clients explore what’s next.

Joining Wieden + Kennedy is an incredibly exciting opportunity. I’ll be building on my experience of heading up social media at BBC Vision, and am looking forward to helping W+K continue their journey of learning how to communicate in new and inventive ways which reach and excite people. Joining the London office and getting to work with the amazing talents in both the planning and creative teams is going to be an awful lot of fun, and I can’t wait to get started.

While in many ways the decision to leave the BBC was a relatively easy one, I’m still going to miss it greatly. It’s been two-and-a-bit years since I joined, and in that time I’ve been fortunate to have worked on some brilliant projects with an amazing range of clever and creative people.

The small but perfectly formed social media team in Vision which I built from scratch probably represents my biggest achievement. They’re all amazing, and the way they support BBC Vision (both the multiplatform teams and increasingly the TV types themselves in Vision Productions) is fantastic. The nice things people say about me these days are usually because of them. They de-mystify and de-risk the strange world of ‘social media’ for the BBC every day, making sure it’s more than just a scary unknowable concept or a meaningless buzzword, and they do this with and for the people who work on some of the most well known TV brands in the UK. Rowan, Fiona, Dan and Gary (and Kat, who recently moved in to a new role in BBC R&D) you are my heroes and I’ll miss having you around to make me look good.

I won’t list all of the (literally hundreds) of projects I’ve been involved with since I joined, but Buzz, the BBC TV Blog and Games Grid deserve a special mention. Though in all three cases the credit is due to others, I’m more delighted than I can express to have had responsibility for them. Thanks everyone, and good luck with the future.

What are those dots anyway?

It’s been my privilege to have worked with and for some amazing people at the BBC. As you’ll know, it’s an organisation in the middle of some difficult times at the moment, not least in defining the scope of its mission online. I hope its leadership will be able to act bravely and set a clear direction that matches the breadth of the BBC’s charter in delivering its public purposes as well as the ambition and creativity of its staff.

By the way, I should be clear: this isn’t redundancy and my role at the BBC isn’t going away when I leave. Next month, someone else will get to have all the fun – and of course the frustrations – that I do now. And no doubt they’ll have their own ways of doing things. Probably better ones. :-)

Goodbye, BBC. Hello, W+K.


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  1. Well done, Roo – look forward to seeing all the exciting things to come!

    Comment by Meg Pickard — November 1, 2010 #

  2. Congratulations!

    Comment by almost witty — November 1, 2010 #

  3. Congrats and best of luck.

    If you have the ability to help one non profit with Pro Bono support while you are there. Please consider my Org – @tagdevelopment


    Comment by Daren Forsyth — November 1, 2010 #

  4. So many congratulations, Roo!

    You’ll be greatly missed here at the BBC, but what an fantastic opportunity for you – looking forward to seeing all the exciting things that you do next.

    Comment by Sophie Brendel — November 1, 2010 #

  5. Good luck! The guys at W+K sound pretty cool. You should fit in :-)

    Comment by Andy Piper — November 1, 2010 #

  6. Congrats, Roo! Enjoy the new gig!

    Comment by Jesse — November 1, 2010 #

  7. Congratulations!

    Comment by Daniel Nye Griffiths — November 2, 2010 #

  8. Brilliant, Brilliant, Brilliant – A wonderful move and really pleased for you, and them :)

    Comment by epredator — November 2, 2010 #

  9. Best of luck to you Roo!

    Comment by Graham White — November 3, 2010 #

  10. Good Luck Roo!

    Comment by Elizabeth Hammer — November 3, 2010 #

  11. Heard about this on your podcast. Congratulations. I went to W+K once by accident. It’s just around the corner from my work, and I wandered into it thinking it was an arty bookstore. Apparently it happens quite a bit. o_O

    Comment by Shift_Stop_Stu — November 7, 2010 #

  12. Congrats Roo. Good luck.

    Comment by Ben Walsh — November 11, 2010 #

  13. All the very best to you, Roo. Congratulations on what sounds like an amazing opportunity. Will be watching to see how it goes.

    Comment by Michael Martine — November 11, 2010 #

  14. Congratulations sir. I’m still of the mind you need to book yourself in for that special corrective surgery. The real world could be quite, quite difficult. :)

    Comment by Jon Jacob — November 12, 2010 #

  15. So happy to see such talented people like you do so well! Congratulations Roo!

    Comment by Karen Keeter — November 13, 2010 #

  16. Roo – what great news! I just wandered by your blog and saw this post. You will have a great time and I wish you much success. Advertising is really a fun biz! All the best – they are lucky to have you =)

    Comment by Chris Bishop — December 3, 2010 #

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