Tom Uglow, (Creative Director, Google and YouTube, Europe) talked about “What if the Web is a Fad?”. He’s pretty sure the internet isn’t going away, but thinks the web as we know it could be on shaky ground. He also pointed out that people don’t want to interact with cultural institutions online. They want to interact with the content.
Clare Reddington (Director, iShed and Pervasive Media Studio) asked “What if We Forget about Screens and Make Real Things?” asking what if all objects had their stories attached to it? She also showed, and sat next to, Tweeture.
Leila Johnston (author, blogger & comedy writer) asked “What if We Have Fun?”, and said ‘If you’re looking for inspiration, everything is fun; toys are all around you, even if they don’t seem like toys’. [update: more notes and links from Leila]
Tom Armitage (Creative Technologist, BERG @infovore) challenged: “Sod big data and mashups: why not hack on making art?” and referenced about several of the works of Tom Philips, plus Caleb Larsen’s ‘A Tool to Deceive and Slaughter‘ (an installation that continually tries to sell itself to the highest bidder)
Tom Dunbar (Producer, Hut V) asked “What if the audience had access to metadata embedded in visual media?”” and imagined
Nick Harkaway (author and blogger for FutureBook @harkaway) asked “What if you need IP?” – and made the point that privacy protection often goes hand-in-hand with IP protection. [Update: Nick shared his own notes here.]
Chris Thorpe (ArtFinder @jaggeree) asked “What if you could see through the walls of every museum and something could tell you if you’d like it?” and imagined the ‘angel’ character in Disclosure walking around galleries; wants people to look at the art, not screens. ‘technology should get out of the way’.