About / Bio

Roo Reynolds is a product manager in the UK’s Government Digital Service. He is responsible for the delivery, on-going success and continuous improvement of the core GOV.UK product, leading the multi-disciplinary agile team that delivers information and services used by millions of people each week. He prioritises work based on user needs, ensuring that iterative delivery is underpinned at every stage by effective analysis of qualitative and quantitative user data and interpreting user research in order to make product decisions.

He was previously the head of technology at W+K London, where he helped identify creative and strategic opportunities in using interactive and digital communications for clients including Nike, Cravendale and the Kaiser Chiefs. Before that, as the portfolio executive for social media at BBC Vision, he developed the BBC’s strategy for social media and television, working with teams across the BBC to help deliver a wide range of projects and initiatives.

Outside of work, Roo writes a regular email newsletter and co-creates the popular geek podcast Shift Run Stop, which has featured as Time Out’s podcast of the week.

Roo lives in Southampton with his wife. He spends a lot of time on trains.