Roo Reynolds is a product manager in the UK’s Government Digital Service. He is responsible for the delivery, on-going success and continuous improvement of the GOV.UK user formats, leading the multi-disciplinary agile team that delivers mainstream information and services used by millions of citizens and businesses each week. He gathers and prioritise user needs, ensuring that iterative delivery is underpinned at every stage by effective analysis of qualitative and quantitative user data, interpreting user research in order to make product decisions.

He was previously the head of technology at W+K London, where he helped identify creative and strategic opportunities in using interactive and digital communications for clients including Nike, Cravendale and the Kaiser Chiefs. Before that, as the portfolio executive for social media at BBC Vision, he developed the BBC’s strategy for social media and television, working with teams across the BBC to help deliver a wide range of projects and initiatives.

Outside of work, Roo runs Roo’s Letter, a daily email newsletter and co-creates the popular weekly geek podcast Shift Run Stop, which has featured as Time Out’s podcast of the week.

Roo lives in Southampton with his wife. He spends a lot of time on trains.