Deloitte TV+ paper, some notes

A new paper out today from Deloitte called ‘TV+: perspectives on television in words and numbers‘ which covers some subjects close to my heart. I was particularly pleased to be invited by the Guardian to appear in some brief podcasts discussing it (along with Tess Alps from ThinkBox, George Entwistle from the BBC, Richard Welsh from Bigballs Films, Sally Quick from UKTV, James Bates & Paul Lee from Deloitte, all chaired by the brilliant Aleks Krotoski).

The PDF itself is secured, making it hard for me to copy and paste some choice quotes for you. Oh well. Here are some rough notes anyway.

Foreword

TV as “the super medium around which all others revolve”.

The primacy of TV is defended in terms of hours of consumption, but I think there may be more to it than that. Would would it take for the internet to become the primary medium? Hours of consumption? Reach? Share of total advertising spend? We know that the share of advertising revenue spent on TV, press and internet are now about equal (26-27% / £4B each) with internet spend just slightly below the other two. TV has been stable, press has been falling and internet has been rising. What happens next year, if internet overtakes TV spend? There’s an argument that we could be very close to the moment when the Internet becomes the primary medium for advertising. That doesn’t necessarily make it the primary medium for culture, but I’d argue we’re moving towards that too. [According to Ofcom, the percentage of 8-11 year olds who would rather give up TV than internet is 15%, and rising. Even more striking, "children aged 12-15 are now as likely to miss the internet (24%) and mobiles (26%) as they are to miss TV (24%)". Interesting times ahead.]

1.) TV+ proliferating portable screens

Increased opportunity to watch TV thanks to increase in access to mobile devices, apparently. Hmm. My view is that just because someone can watch TV on a small screen doesn’t mean they will always want to. I’d expect mobiles devices to be largely used for clip-snacking rather than people watching 30 minutes of TV on the move (though no doubt there will be some more of that too).

Colour e-ink capable of fast refresh rates. (Imagine something like a Kindle, but in colour and capable of video.) This will indeed be amazing. I’m still not sure we’re going to be watching whole episodes of X Factor in the park though. Personally, I think the power of mobiles will not be in watching TV, but as a second screen allowing you do browse, chat, buy etc simultaneously and individually, without cluttering up the big shared living room screen. Million Pound Drop had an online game (by Monterosa for Channel 4) allowing you to play at home. With good on air calls to action they had 12.4% of the TV audience simultaneously playing on their second screen. For advertising, things like the Honda Jazz app and the Heineken ‘Star Player‘ game are just the start.

2.) TV+ social networks

“Social networks and television complement each other” Couldn’t agree more. Both for TV makers and advertisers, the opportunities here are massive.

Popular programmes are what drive social chatter. – I can certainly confirm that producers and commissioners are very interested to know “did we trend on Twitter last night?” But some interesting ones are thinking about how to make sure their programmes work well online too. Seven Days was deeply flawed in many ways, but a format that tried (and arguably succeeded) to ensure people would talk about it and share it online. The BBC, too, puts a lot of effort into helping people know where the online conversations are happening online (whether it’s linking to the buzz about each programme from its official web page (like this), or putting a hashtag on screen at the start of certain programmes).

35x more time spent watching TV than using using social networks. (more people are watching TV, and for longer, than using social networks). This is probably the fact with which TV execs in Edinburgh will be reassuring themselves in Edinburgh this week. I’m not sure this helps us understand the underlying patterns though, for two reasons. First, because TV viewing figures measure “presence rather than attention” (to quote the brilliant Matt Locke), and time spent watching TV is very different from time spent conversing, sharing, creating, etc. And second, because the average time spent online is not a particularly useful measurement. I’ve been re-reading Clay Shirky‘s Here Comes Everybody recently. He writes “the most active [in social systems such as Wikipedia and Flickr] tend to be much more active that the median participant, so active in fact that any measure of ‘average’ participation becomes meaningless. There is a steep decline from a few wildly active participants to a large group of barely active participants, and though the average is easy to calculate, it doesn’t tell you much about any given participant.”.

Conclusion: “Television and social networks could each exist independently of each other” … but “the two media are strongest when working in parallel”. Yes.

3.) TV+ technology

PVRs: people think they’re watching fewer adverts but actually, they’re watching more. (As with ‘TV is not going away’, this is actually something people have known for a while.) It’s a good fact though.

47% of 16-24 year old PVR owners always, frequently or occasionally stop fast forwarding through ads if they see an advert or trailer that interests them. – Interesting to think of opportunities to develop advertising that works well on PVRs. A three minute spot, with 18 seconds of film played out at 1/10th normal speed, would be really annoying unless you were fast forwarding it. Let’s not make one of those.

I dispute that claim that YouTube is now “focused on professionally produced content, with television programmes featuring prominently”. I’d suggest that the vast majority of YouTube’s content is still people “broadcasting themselves”, despite the (very sensible) moves to showcase professional content too.

4.) TV+ advertising

TV advertising remains strong.

“This is why the most successful campaigns tend to run across multiple media – each complementing the other, each reaching the target audience in a different context, but all conveying the core message.” – Spot on. At work, we call this an integrated campaign.

5.) TV+ shopping

TV is about as important as recommendation by a friend, while ‘I came across it on FB/twitter’ are very low. Interesting, but I think there could be a bias in that survey against recommendations made online, especially as social networking becomes mainstream and not something people think about as a specific activity (just how they stay in touch with some friends).

All in all, a really interesting piece. Well worth a read.

Greenpeace + VW – an integrated rebellion

A fascinating new campaign from Greenpeace launched this morning, subverting the popular (and award winning) VW The Force ad. Never a dull moment around Silicon Roundabout...also stormtro... on Twitpic

I first noticed it because Twitter was abuzz this morning with news of Greenpeace’s hijack of a poster at Old Street’s ‘Silicon’ roundabout.

Some people on the ground, including some friends, initially seemed to think the Stormtroopers on the ground were a stunt for a new VW poster. At least until they noticed what was really going on. (Talking to some creative friends, there’s a consensus that the line on the poster could have been a lot clearer. Confusion, where it happens, seems to me to be mainly from people who glimpsed the poster in person.)

What’s actually happening is that Greenpeace are highlighting this report (download the PDF here). But doing so in a creative, and impressively integrated way.

“Develop your skills as a Jedi to help further the rebellion.”

Even more interesting than the poster takeover is the VW Dark Side web site. An impressive and slick site which rewards people for campaigning. Users start as a ‘Youngling’, campaigners can progress to be ‘Baby Ewok’ and work their way towards Jedi hood, earning points for spreading the campaign message. There’s a FAQ in Yoda speak and lots more nice touches to discover too.

And even more interesting than that is the way Greenpeace have subverted VW’s now famous brand association with Star Wars and come up with an integrated campaign. It feels big, significant, and well orchestrated. I’m sure they get a lot of services donated, but the production values are sky high; it feels expensive.

Greenpeace are co-optings the David vs Goliath / Jedi vs Empire story (overlooked by VW in their own use of the cute Darth Vader), casting VW as the evil empire and calling for people to join a rebellion. I think it’s enormously clever and I wonder how long before VW responds.

Read more: Marketing Week, Campaign magazine, Londonist, TNT Magazine.

Interesting 2011

Interesting 2011 was, as promised, more about activities than talks.

After the traditional Final Countdown singalong and introductions from Russell, we were all very much in the mood for an interesting day.

Conway Hall, set up for Interesting 2011 Russell

Stanley James Press provided all the equipment, instructions and patient help required for us to bind our own notebooks.

Next up, Leila Johnston introduced her Hack Circus:

After the Hack Circus, there followed a short period of making and doing, including Words and Pictures who helped us make a comic, and Oli Shaw and Lynda Lorraine who set up a plasticine creature creation workshop / stall [here are the results while Matthew Solle + friends allowed people tro try out their collection of circuit bent toys and other musical instruments.

Spherising tomato passataTo get us in the mood for lunch, Chris Heathcote led us in an amazing hands on session of molecular gastronomy. First, to see if we were 'supertasters' we all tried sodium benzoate (which I couldn't really taste), phenylthiocarbamide (which tasted bitter and unpleasant. I think that means I tend towards liking sweet flavours. Which is true). Next we sampled dried tomato powder, pop rocks and monosodium glutamate before making tomato caviar (spherised tomato passata) and lastly trying miracle fruit (active ingredient: miraculin!) which confuses the taste buds normally receptive to sweet flavours to also be excited by sour ones. Lemons taste amazingly sweet, but the flavours in grapefruit and lime are what it's really all about. If you've never tried it you really must. [More info and links for further reading via Chris here]

Mouse traps Mouse traps #1000mousetraps Mouse traps Primed Getting there

After lunch, Alby Reid (possibly the best science teacher in the world) used 1000 Mousetraps and 2000 ping pong balls to demonstrate nuclear fission. Serious fun.

[Alternatively, a much more lovely mouse-eye-view video from Paul Downey here.]

And finally, Stuart Bannocks provided some briefs to be address by putting stickers on boxes. Delightful, even having done it at Papercamp last year.

A massive, massive thank you to Russell and everyone involved in making it such a brilliant day.

Previous years: 2007, 2008, 2009.

Culture Hack Day 2011: Lightning talks

An exciting blend of arts, culture and tech; the lightning talks session at the Culture Hack Day mounted at W+K today were interesting and inspirational.

Speakers

Tom Uglow, (Creative Director, Google and YouTube, Europe) talked about “What if the Web is a Fad?”. He’s pretty sure the internet isn’t going away, but thinks the web as we know it could be on shaky ground. He also pointed out that people don’t want to interact with cultural institutions online. They want to interact with the content.

Clare Reddington (Director, iShed and Pervasive Media Studio) asked “What if We Forget about Screens and Make Real Things?” asking what if all objects had their stories attached to it? She also showed, and sat next to, Tweeture.

Leila Johnston (author, blogger & comedy writer) asked “What if We Have Fun?”, and said ‘If you’re looking for inspiration, everything is fun; toys are all around you, even if they don’t seem like toys’. [update: more notes and links from Leila]

Tom Armitage (Creative Technologist, BERG @infovore) challenged: “Sod big data and mashups: why not hack on making art?” and referenced about several of the works of Tom Philips, plus Caleb Larsen’s ‘A Tool to Deceive and Slaughter‘ (an installation that continually tries to sell itself to the highest bidder)

Tom Dunbar (Producer, Hut V) asked “What if the audience had access to metadata embedded in visual media?”” and imagined

Matthew Somerville (developer, Theatricalia @dracos) asked “What if You Never Needed to Miss a Show?” and showed us his lovely Theatricalia project.

Nick Harkaway (author and blogger for FutureBook @harkaway) asked “What if you need IP?” – and made the point that privacy protection often goes hand-in-hand with IP protection. [Update: Nick shared his own notes here.]

Chris Thorpe (ArtFinder @jaggeree) asked “What if you could see through the walls of every museum and something could tell you if you’d like it?” and imagined the ‘angel’ character in Disclosure walking around galleries; wants people to look at the art, not screens. ‘technology should get out of the way’.

Update: more, and better, writeups of the talks from Chris Unitt, Mia Ridge, Erin Jo Richey, Pervasive Media Studio and Simon Hopkins. Many of the talks were also recorded as videos, here.

Stuff you should care about: Pogo

The movie ‘Up’, as sampled and remixed by the Australian DJ, Pogo.

It’s brilliant! It’s in my head. It has spawned this brilliant lipsync tribute too. Upular was commissioned by Disney Pixar (and so appears in Disney’s YouTube channel as well as Pogo’s own. Interestingly, of the two, the Disney one currently has fewer views). More recently, he has also worked on an officially sanctioned film for Toy Story Film called Toyz Noize.

Before that, Pogo was entirely sampling various films on the basis of Fair Use. He’s known for having sampled Alice in Wonderland (Alice), Hook (Bangarang), Terminator (Skynet Symphonic), Harry Potter (Alohomora) and more. He’s suffered several take-downs on YouTube as a result, and has written and spoken about copyright and fair use; to quote him, “remix culture is all about interpretation, not theft”. This guy’s body of work embodies why Fair Use is important.

New podcast: Shift Run Stop

Shift Run Stop

I’ve been working with Leila Johnston on a new thing. It’s a fortnightly podcast called Shift Run Stop and as she explains it’s “an ambient soundscape sort of production, an undulation of chatter and noise, ideas, games and food”. Editing it is a lot of fun, as are the weekly recording sessions.

It lives at shiftrunstop.co.uk and in iTunes for your subscribing pleasure. Hope you enjoy it as much as we do.

Roo Robert and Dave Cherry Yogurt Mentos James Bridle's MENACE Scribblenauts David and Roo How it Is

Interesting 2009 – forty even more interesting things

As is becoming traditional (2007, 2008), I’ve made a very brief list of what happened at this year’s Interesting

Interesting 2009 Interesting 2009 Bubblino at Interesting 2009 Interesting 2009 Interesting 2009 Hello, Interesting 2009

  1. Tom Loosemore on the race to sail faster than 50 knots.
  2. Jessica Greenwood on why the least interesting things about sport is the score (football, with all its attendant drama, is a $500B industry).
  3. Robert Brook spoke on being a gentleman (by birth, costume or behaviour).
  4. Toby Barnes on a brief history of cheating in video-games (cheating, when it involves other people, is wrong).
  5. Leila Johnston read some snippets from her very funny book, ‘The Enemy of Chaos
  6. Cait Hurley talked about Arthur Jefferson (Stan Laurel’s dad and an awesome guy).
  7. Alby Reid told us that everything we knew about nuclear power was wrong (How many people died as a result of Chernobyl? 56.)
  8. Katy Lindemann enthused about robots (Tweenbots are especially adorable).
  9. The very cute Bubblino made an appearance on stage (blowing bubbles across the stage every time ‘interesting’ was mentioned on twitter).
  10. Dominic Tinley explained why we don’t see the colour violet on our computers and cameras, as well as what Radio 4 would look like if we could see sound.
  11. Andy Huntington took us on a tour of keyboard instruments and explained ‘equal temperament’.
  12. Alice Taylor talked about ‘merchants vs craftants’ (give some love back to the crafters).
  13. Tim Duckett kindly taught us morse code in 10 minutes. For example: Z = Zinc Zoo kee-per- – . .
  14. Michal Migurski talked about maps and paper and a much-photocopied intersection map of San Francisco (paper wiki).
  15. Josie Fraser talked about psychological violence in UK 1970s and 80s girls comics (‘it can be dangerous to mock a monkey’).
  16. Dan Maier talked about Sir Francis Galton (I now really want to read Galton’s book ‘The Art of Travel‘, and to a lesser extent his thoughts on ‘Africa for the Chinese’ (“one of the 5 most racist things I’ve ever read”, according to Dan) and ‘Arithmetic by Smell‘).
  17. Asi Sharabi showed us 6-8 year old children’s ideas of interestingness (which centered around technology, friends, motors and animals).
  18. Meg Pickard taught us about drinking rituals and associated customs (toast, cheers, your good health, chin chin, rule of thumb).
  19. Alex Deschamps-Sonsino got us to make a very complicated origami box.
  20. Tuur Van Balen talked about yoghurt and DNA synthesis (“I’ve never done bio-technology under such time pressure!”)
  21. Jon Gisby taught us how to conduct a symphony orchestra (“It’s like riding a horse at speed; fun, but with a significant risk of abject and public failure”).
  22. Jessica Bigarel discussed, and beautifully presented, her meta meta data data (capturing each flight of stairs travelled up or down was “an arduous dataset and it was very disruptive to my life”).
  23. Craig Smith talked about his dad (“he sharpens a drill bit better than any man in Huddersfield”) and showed us the types of water wheels (under shot, breast shot, over shot and pitch back).
  24. Tom Fishburne talked about innovation and cartoons.
  25. Anab Jain talked about her Indian superpowers.
  26. Naomi Alderman talked about greek tragedy and goats.
  27. Gavin Bell talked about the writing of his new ‘Social Web Applications’ book (wifi is a blessing and a curse).
  28. Emma Marsland shared the ponies she has loved, real and imagined, from since 1970
  29. Nick Hand shared his ongoing journey around the coast of mainland Britain (5000 miles in 100 days).
  30. We heard about the ‘BIL‘ unconference in Oxford next summer (BIL is to TED as Bar camp is to Foo camp).
  31. Mark Earls and his Darwinian Display Team demonstrated random drift.
  32. Robert Thomas demonstrated RjDj (‘Music as Software’).
  33. Gem Spear talked about electric trains and underground creeks (GM’s inglorious part in killing off the inter-urban railway systems in the US, and a rather nice discussion of running surface runoff water through gardens rather then through underground culverts).
  34. Paul Hammond showed us how to win at Monopoly (if you can buy it, buy it; trade up to a full colour group asap; go for the oranges (stats!); unless it’s early in the game, stay in jail; create a housing shortage; don’t play house rules, as they’ll only make the game take too long; don’t play it at all, it’s a rubbish game. Instead, play German board games, which are not all German and not all board games).
  35. David Smith gave a touching and powerful talk about teaching (you can’t teach children well unless you love children).
  36. Richard Reynolds mentioned his Guerilla Gardening book and told a lovely story about planting sunflowers opposite Parliament.
  37. We watched Jim Le Fevre‘s beautiful astrotagging film.
  38. Claire Margetts told us about the ‘Do’ lectures.
  39. Matt Ward showed us why frivolity is important by showing his plans for watching a bullet reach the top of its trajectory (“Understanding comes through doing”).
  40. Dan Germain talked about sunsets (“basically, when the sun disappears”, by which time it has apparently already happened) and asked why we persist in taking bad photos of them, pondering whether it’s because they remind us of death).

Interesting 2009 Matt David Smith at Interesting 2009 Interesting 2009 Interesting 2009 Interesting 2009

Another great job from Russell. Three years in a row, Interesting continues to live up to its name.

Inside the brain of Adam Curtis

I don’t often talk about work projects, but I cant hold my tongue about this one. I’ve been rather excited about it for a while, and it went live today.

Adam Curtis blog

Adam Curtis is the documentary filmmaker behind ‘The Power of Nightmares‘, ‘The Century of the Self‘ and more. Recently, he’s done some pieces for Screenwipe about the rise and fall of the television journalist and another about ‘oh dearism’ in the news for Newswipe.

Well, he’s going to start blogging about his work and ideas on the BBC. In fact, the Adam Curtis blog launched today at bbc.co.uk/blogs/adamcurtis. Hurrah.

Adam writes: “This is a website expressing my personal views – through a selection of opinionated observations and arguments. I’ll be including stories I like, ideas I find fascinating, work in progress and a selection of material from the BBC archives.”

All rather exciting. Of course, the rights issues with some of the clips, and especially the music, make it hard to publish them all for an internet-wide audience and sadly some of the content has to be restricted to the UK for right reasons, but the plan is for as much as possible to be globally available as the blog goes forward.

Some related links:

While I’m pimping BBC blogs, other recent-ish blog launches you might have missed:

Laptop Stickers

Laptop stickers

I’ve been collecting photos of laptop stickers for ages.

Here’s what my ever-changing MacBook Air looks like at the moment (click the image for the Flickr version, complete with notes).

I’m always on the lookout for more. If you want me to display your sticker, and don’t mind posting it to me, let me know so I can give you a mailing address. I mean, if I’m prepared to walk into meetings with ‘sit on myspace’ emblazoned across the front of my lid, I should be able to cope with anything, right?

On the ground at the G20 protests

I took some photos of the G20 protests around RBS and the Bank of England today. I had a quiet afternoon after a meeting in Soho, so decided to head to Bank to take a look at the square mile and see what was afoot with the much discussed G20 protests. It ended up being anything but quiet.

Arriving at St Pauls (I’d already heard that Bank tube station was closed), I overheard various police officers informing people of the best ways to avoid Bank, saying that much of the area was closed off due the protests. Deciding I’d just get as close as I safely could, take some photos and then go home, I started walking towards the Bank of England.

I soon realised that the officer’s advice was sound. There were police blockades on every single street leading in to the Bank of England.

Many streets had not just one line of police but two, with a gap in between them, essentially keeping a safe distance between two crowds. Skirting around the cordons in busy side streets, I got as close as I could get.

Plenty of flag-waving, singing, cheering and jeering. It seemed peaceful and good-natured and I found the police to be largely friendly and helpful. People were having fun.

The guy on the right was being interviewed by Radio 4. When asked why he was dressed as Satan, and which group he was represented, he thought for a moment and said, “RBS”. The interviewer couldn’t help but grin.

2:20 – Note the gap between the two crowds in the photo above. Looking in from the outside, I could come and go as I pleased, as long as I didn’t want to get any closer to the central area filled with protesters. Equally, the people on the inside couldn’t get out. They were hemmed in by the police on all sides.

2:40 – Just as I’m getting a bit bored and thinking about heading back to the office, the central crowd starts pushing and shoving the line of police which is penning them in. Scarily (for me), within a couple of minutes they had managed to break through the line, and were surging in my direction. I moved back a few paces, fearing a stampede, but all that really happened was that two bits of the crowd (the inner bit, and my outer bit) had joined up.

2:41 – But… the police had pulled back and regrouped, forming two new lines, one on either side of me. I ask nicely about leaving.

- “Excuse me officer” (I’m nothing if not polite). “I think I’d actually like to be on that side of you…”
- “Sorry mate, not happening.”
- “Really? I just…”
- “No. No-one gets in, no-one gets out. Those are my orders”.

I’ve suddenly gone from being an outside observer to being one of 2000 people (not all of whom were protesters, I can assure you) trapped in the middle of the square mile.

2:50 – After the surge, things were pretty peaceful. I started checking with officers at the various (9?) blocked streets and alleys that they really were not letting anyone out, and was slightly horrified to learn they didn’t even have any idea of when they would start letting us leave. Frustrated, but trying to go with the flow, I a) rang my wife and b) started looking around at the stuff I couldn’t previously get to. There were no groups shoving at the police now. In fact, perhaps because there was more room, everyone seemed pretty relaxed.

3:00 – It felt pretty much like a carnival really. Singing, dancing, sound systems blasting 3 different sorts of music, lots of friendly, people being happy.

3:10 – Bloody hell, they’ve smashed RBS. This must have happened a while ago. Before I arrived, even? There are mounted police here, and the atmosphere is different here, on Threadneedle Street. There’s still a lot of anger focused here. I don’t like it.

RBS RBS

4:00 – Heading back in the other direction, I find some shade and sit in a shop doorway, pull out my 3G dongle and check my email. People ask if there’s any news. When are we getting out? No idea. The news doesn’t know. The police blocking us in don’t know, so why should the news?

4:30 – Hot and tired. Annoyed. Thirsty. Bored. Restless.

4:45 – The general mood seems to be shifting and worsening. I’m not alone in wondering when those of us who don’t want to be here will be allowed to leave. Portaloos have arrived, which is certainly a good idea, but what about food? And water? This part of the city is pretty handy if you need a cash machine, but there’s certainly nowhere open in here to spend any of it.

The police line starts moving people back down Queen Victoria Street (past HSBC) back towards the centre. Once it starts, it happens quite quickly, and in quite an ugly way. BBC News 24 captures the confrontations, while I stay well back from the shoving.

Some protesters were throwing bottles, and I saw one flaming newspaper hurled. A handful of the scary hardcore anarchist-protester-types just stood there, squaring off with the police, intent on being forced back rather than just retreating. From the police’s side, the violence mainly involved shoving people along the street with their riot shields, but I did see the batons did get used a few times. This was the ugliest part of the day. (That I saw). The crowd went wild with shouts of “shame on you! shame on you!” whenever any sort of police violence was seen.

I’m still not sure why it was considered a good idea to compress the crowd back in to a smaller area. It certainly did the police no favours in the eyes of the more neutral observers.

5:30 – Free at last. I finally got out by showing my BBC ID card to a police officer (who I think probably assumed I was press). I was told “Ok. You can go this way to Cannon Street, but you won’t be able to get back in”. I don’t want to get back in. I want to go home. Except that I felt very bad for everyone else still penned in there, and seeing Pete Blakemore’s increasingly worrying updates (and the fact he was in there for at least a further three hours) made me even more glad to be back, but also even more uneasy and a little angry.

WTF

Yet more pictures…

Update: the Guardian has a great video and story which sums up the day, plus a balanced look at various videos springing up on YouTube after the event.

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