Links for 2007-12-28

Test: Make *all* your audience into Heroes – Matt Locke on ARGs: “I share with Alice a concern that we are importing broadcast ideas into online entertainment formats. … We don’t have to think in terms of funnels and winners in online storytelling…” Wonderland: One problem with ARGs – Alice Taylor on ARGs. “the treasure-hunt-using-mobile-phones […]

Links for 2007-12-11

The Evangelist in You | Advice and Opinion – Nice writeup of a recent presentation: “I stumbled upon an interesting presentation last week from Roo Reynolds, a smart and ardent Brit who works in IBM?s Hursley Park Lab in the U.K. and sports one of those crazy titles that make regular businesspeople feel chronically unhip.” […]