Links for 2008-05-09

IBM Social Computing Guidelines – “we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. The effort has broadened the scope of the existing guidelines to include all forms of social computing.” sacha chua: The Gen Y Guide to Web 2.0 at Work – Sketched by Sacha on a …

Links for 2007-12-28

Test: Make *all* your audience into Heroes – Matt Locke on ARGs: “I share with Alice a concern that we are importing broadcast ideas into online entertainment formats. … We don’t have to think in terms of funnels and winners in online storytelling…” Wonderland: One problem with ARGs – Alice Taylor on ARGs. “the treasure-hunt-using-mobile-phones …