Test: Make *all* your audience into Heroes – Matt Locke on ARGs: “I share with Alice a concern that we are importing broadcast ideas into online entertainment formats. … We don’t have to think in terms of funnels and winners in online storytelling…”
Wonderland: One problem with ARGs – Alice Taylor on ARGs. “the treasure-hunt-using-mobile-phones technique of live theatre seems to be super overused already, and to what return on investment for the marketers, I don’t know.”
Guardian Unlimited: The Guide’s internet picks for December 22 – On Speechification: “…This site helps you hear speech shows you might have missed, from the very recent to the dim and distant past, with MP3s of lost shows and links to the BBC’s listen again service…”. This has boosted our traffic enormously.
Colors – Nintendo DS drawing tool – “simplistic digital painting application for Nintendo DS … By taking advantage of the pressure sensitivity of the DS touch-screen it becomes perfect portable digital sketch-book.” [via:Rob]
Tweeterboard : Conversation Analytics for Twitter – “Conversation analytics, links and feeds from Twitter.” I’m trying to ignore the list of ‘Top 100’ ranked users, because I don’t want to play the system. I’d rather use Twitter how I want to use it.
SRSLY – “Send Help” – That Guy Parsons is a funny chap isn’t he?