[Being the fifth in a fortnightly series of brain dumps: what I’m working on, wondering and worrying about.]
An exciting new project for Cravendale, plus a digital pitch for another client (which involved a bit of research and presenting some feedback and ideas). Lots of work on Honda and Lurpak.
Thursday was Make Good Music day, in which a bunch of us broke into teams and each met one of a handful of up-and-coming bands, with a view to giving them some help/pointers/ideas/etc. Sadly I had to leave before the gig + drinks in the evening, but the few hours I joined in were really fun.
Minor helping out on Fairtrade, which seems to have come together very nicely in the past couple of weeks.
Quite a bit of time on recruitment in the past couple of months; both making introductions and interviewing people.
Shockingly, had to submit my first ever DMCA takedown request on YouTube. I won’t say much about it, but rest assured the infringement was egregious and harmful rather than something we or the client could overlook.
I’ve had a nasty cold (sore throat, blocked nose, cough, etc) for this entire fortnight. Feeling a tiny bit grumpy and more stressed than usual as a result. Finally getting over it now and getting back to my normal self, and starting to go back to the gym/pool a bit more. I’d forgotten how nice it is just to feel normal.
Leila and I have taken a few weeks off Shift Run Stop since Christmas. Leila explains it well here. I’d like to start again though I have no idea when or how or when we’ll manage that. Soon, I hope.
Thinking about: targets and client expectations, conversations, ‘engagement’ vs interactions, reach, interactive video.
Watching: How to Play the Harmonica (the Blues), Stuart Lee on Top Gear, Everything is a Remix, the Float Documentary trailer, lots of cute cat videos (for research purposes, honestly), W+K’s superbowl ad for Chrysler, An Open Letter to Stephen Fry.
Looking at: Twazzup (via Rowan), Facebook’s new page layout, Tiny Geocoder, burning platforms, ‘deep media’ and ‘transmedia’.
If you’re ever interested in another view of a band’s work, feel free to drop us a line. We’d be happy to help with pro bono views. CV on request.