[Being the fourteenth in a fortnightly series of brain dumps: what I’m working on, wondering and worrying about.]
A busy fortnight. As usual.
Now that the Kaiser Chiefs album has been released, I continue to be excited about the analysis the Rev Dan Catt is doing with it. Keeping half an eye on things, but the team on this one doesn’t need too much input from me.
Met with Tess from Thinkbox, who was kind enough to share their ‘Tellyporting’ research with me in person in advance of me speaking at a Thinkbox event soon.
Gave a talk to some friendly students from a University in Texas. Andy, our ICD, talked about our approach to digital and interactive work and I shared a case study. Then Jon and I get them thinking about a specific project and gave them an hour or two to work on a brief we set. Genuinely impressed at the ideas they come back with.
Presented at a conference organised by PRmoment and held at Ketchum (conveniently about 30 seconds walk from my office) for people from the PR industry. Despite possibly the only advertising person in the room, everyone was very welcoming and put up with my nonsense (at one point I actually said “and that’s why they pay us the big bucks”, which even in the context of trying to be disarming and witty should probably have been a capital offence). I shared Cravendale as an example of an integrated digital project. Lots of appreciative smiling and some good questions in the panel session. Sometimes I realise how proud I am to be working at W+K. Thanks to Ben
Sitting in on a couple of creative briefings for some work for Three. Interesting stuff.
My first ‘chemistry meeting’ with a potential new client. This gives them a chance to get to know us (and us a chance to get to know them), so we can all see if we’ll be able to work together one day. Enjoyed this very much.
Starting to hear about a pitch coming up for some new business. Reading the brief, chatting with the planner and starting to understand the background and what the client is looking for. Everyone is excited about the client and the potential for working with them if we win their business. Fingers crossed for the big pitch.
An unusual bit of in-progress work that I can talk about properly; Remember Dot, the world’s smallest stop-motion animation filmed on a Nokia N8 + Cellscope microscope we did with Aardman for Nokia? Well, it’s time for the sequel, and rather than go even smaller we’re turning the idea on its head and hoping to make the worlds largest animation, filmed on a beach in Wales over a week. Having seen the storyboards and animatics, I reckon the film is going to be brilliant. We suggested opening up the production process by sharing footage from the beach, using the Nokia Nseries blog to collect material as a sort of production blog while the film is being made. This is unusual for most projects, where secrecy until the moment of release is very much the norm. Nokia and Aardman were very happy with the idea though, and we worked with Nokia’s word of mouth agency 1000 Heads to make it happen. The shoot itself was slightly hampered by bad weather, (one day and one night of filming have been postponed), but the brave souls on the beach, including some invited guests, got some great footage of the process.