SXSW panel snippets – ‘EA Dead Space: A Deep Media Case Study’

Andrew Green (Online Marketing Manager, Electronic Arts) Frank Rose (Contributing Editor, Wired Magazine) Ian Schafer (CEO, Deep Focus) Chuck Beaver (Senior Producer, Electronic Arts) Ben Templesmith (Director, Singularity7) Abstract: This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated […]

Toshiba Qosmio G40

I recently received an interesting offer from TalkToshiba; they offered to lend me a laptop on the condition that I write an honest review of it. I get to play with a nice toy for a few weeks, you (and they) get to hear how I got on with it. Sounds fair to me. Let […]

Tasty Tag Pages

I’ve been improving Watchification and Speechification tonight. Part of the enjoyment of both sites is the idea that we’re not just curating our favourite stuff, we’re weaving links between it, with those links becoming increasingly fun to explore. Tonight’s hack was a small improvement in order to pull in a few things that the web […]

ARG Panel at Virtual Worlds London

On Tuesday I’ll be moderating a panel on Alternate Reality Games at the Virtual Worlds London conference. ARGs (Alternate Reality Games) have become a hot topic in recent months. It’s hard not to think of an ARG as a virtual world in which the interfaces (including websites, email, text message, even telephones) are those we […]